Tuesday, September 29, 2015

Amici // "Best Pizza + Wings"

Amici claims to be "THE stop in Athens for the best pizza and wings" according to their Instagram bio. I must say I agree with that quote. Amici might have the best pizza but they don't have the best social media presence. It seems like they post about once a week on Instagram but only have 546 followers and follow 3 people. They post humorous photos here and there and weekly specialty pizzas. The Amici Facebook page tops Instagram with 2,108 likes and 4.4 stars. I also discovered they have a YouTube channel that features short advertisement clips. They don't have any subscribers but they post these videos on Instagram and Facebook. I like that they are doing something different by having a YouTube because most local restaurants haven't taken that step. The Amici website has a easy to read layout and is appealing to the consumer. The mobile version makes viewing the menu simple and gives directions to new customers. I think Amici is trying hard to have strong social media recognition but they do have room for improvements. What do you think?

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