Amici // "Best Pizza + Wings"

Amici claims to be "THE stop in Athens for the best pizza and wings" according to their Instagram bio. I must say I agree with that quote. Amici might have the best pizza but they don't have the best social media presence. It seems like they post about once a week on Instagram but only have 546 followers and follow 3 people. They post humorous photos here and there and weekly specialty pizzas. The Amici Facebook page tops Instagram with 2,108 likes and 4.4 stars. I also discovered they have a YouTube channel that features short advertisement clips. They don't have any subscribers but they post these videos on Instagram and Facebook. I like that they are doing something different by having a YouTube because most local restaurants haven't taken that step. The Amici website has a easy to read layout and is appealing to the consumer. The mobile version makes viewing the menu simple and gives directions to new customers. I think Amici is trying hard to have strong social media recognition but they do have room for improvements. What do you think?

Athens Bagel // Breakfast + Brunch

Who doesn't love a delicious bagel sandwich? Athens bagel is my go to breakfast spot when i'm in the mood for a filling treat. Between pizza bagels and everything in between they have something for everyone. I'm the first to admit I follow Athens Bagel on Instagram but it doesn't seem like they post very often. It surprises me that most of the downtown restaurants don't have much of a social media presence. After viewing their Instagram page with only 649 followers and posts only once every couple weeks, I decided to check out their Twitter. Athens Bagel seems to tweet more frequently than most of the restaurants I have viewed. They have 1,246 followers and tweet every few days. Another great feature they have is online ordering. It's great because you don't have to log into Bulldog Delivery, but instead just go straight to their website and you can even pay in the store! Next time you're in the mood for a satisfying breakfast/lunch be sure to check out Athens Bagel.

Jittery Joes // Roasting Coffee Daily

Jittery Joes has a big competitor, Starbucks. That being said, you would think Jittery Joes would be on top of their social media to compete with such a big company. I have searched all of their social media platforms but have found they have work to do. Jittery Joes on Barber St. has their own Facebook with 4,829 likes but they don't have an Instagram. On the other hand, Jittery Joes on Milledge has a Facebook page with 326 likes but they don't have an Instagram either. Jittery Joes Epps Bridge doesn't have a Facebook but they have an Instagram with 243 followers. Lastly, Jittery Joes has a general Instagram page with 1,641 followers but they don't have a Facebook page. That was a big confusing mess. I think Jittery Joes needs to focus on one Instagram and Facebook account. Jittery Joes does post interesting content but it would make it a lot easier for a consumer to follow one page with all the information. I understand that one location might have a promotion when another doesn't. This could benefit the company because a customer that only visits one location might go to the other if they know a special is going on. What do you think Jittery Joes should do to boost their social media traffic?

Pauley's Crepe Bar // Creative + Tasty

Pauley's is my favorite place to grab dinner and dessert! Their Instagram feed is full of delicious crepes, appetizers and drinks. One time I even had dinner prepared and saw a post for half off wine and was there in 10 minutes. I then found my self not only ordering a chicken caesar crepe... but also a s'mores dessert crepe. It only takes one picture or "promo" advertisement and i'm there in minutes. Pauley's has an Instagram and Facebook but doesn't have a Twitter for the Athens location. I think the company could benefit from creating a Twitter page as well as posting more frequently on the other social media sites. I have found Facebook to be the most helpful when it comes to picking a restaurant because you can read reviews without having to look on Google. You have everything you need in one spot. With 2,424 Facebook likes and 832 Instagram followers I would say Pauley's is doing okay but could definitely step it up a notch in the social media game.