Jittery Joes // Roasting Coffee Daily

Jittery Joes has a big competitor, Starbucks. That being said, you would think Jittery Joes would be on top of their social media to compete with such a big company. I have searched all of their social media platforms but have found they have work to do. Jittery Joes on Barber St. has their own Facebook with 4,829 likes but they don't have an Instagram. On the other hand, Jittery Joes on Milledge has a Facebook page with 326 likes but they don't have an Instagram either. Jittery Joes Epps Bridge doesn't have a Facebook but they have an Instagram with 243 followers. Lastly, Jittery Joes has a general Instagram page with 1,641 followers but they don't have a Facebook page. That was a big confusing mess. I think Jittery Joes needs to focus on one Instagram and Facebook account. Jittery Joes does post interesting content but it would make it a lot easier for a consumer to follow one page with all the information. I understand that one location might have a promotion when another doesn't. This could benefit the company because a customer that only visits one location might go to the other if they know a special is going on. What do you think Jittery Joes should do to boost their social media traffic?