Introduction // The Social Media Impact

I know everyone loves food, but does social media affect your decision of eating Mexican or Italian? You might not think so... I say think again! We are constantly on our phones/computers throughout the day. Scrolling down your news feed you see Rebecca posted a picture on Instagram of her milkshake and cheeseburger from Cookout. You might not think anything of it until you are on Cookout's Instagram page and see a promotion they have going on. The next thing you know you're at Cookout after class ordering a milkshake and cheeseburger. Restaurants have found there's a place for them on social media and posting something as simple as a mouth watering burger has us at the drive-thru in minutes. Throughout this blog series I will dig deep into my favorite restaurants in Athens and see if they have mastered the art of social media marketing on their social networks. What do you think I'll find?