Pauley's Crepe Bar // Creative + Tasty

Pauley's is my favorite place to grab dinner and dessert! Their Instagram feed is full of delicious crepes, appetizers and drinks. One time I even had dinner prepared and saw a post for half off wine and was there in 10 minutes. I then found my self not only ordering a chicken caesar crepe... but also a s'mores dessert crepe. It only takes one picture or "promo" advertisement and i'm there in minutes. Pauley's has an Instagram and Facebook but doesn't have a Twitter for the Athens location. I think the company could benefit from creating a Twitter page as well as posting more frequently on the other social media sites. I have found Facebook to be the most helpful when it comes to picking a restaurant because you can read reviews without having to look on Google. You have everything you need in one spot. With 2,424 Facebook likes and 832 Instagram followers I would say Pauley's is doing okay but could definitely step it up a notch in the social media game.

Introduction // The Social Media Impact

I know everyone loves food, but does social media affect your decision of eating Mexican or Italian? You might not think so... I say think again! We are constantly on our phones/computers throughout the day. Scrolling down your news feed you see Rebecca posted a picture on Instagram of her milkshake and cheeseburger from Cookout. You might not think anything of it until you are on Cookout's Instagram page and see a promotion they have going on. The next thing you know you're at Cookout after class ordering a milkshake and cheeseburger. Restaurants have found there's a place for them on social media and posting something as simple as a mouth watering burger has us at the drive-thru in minutes. Throughout this blog series I will dig deep into my favorite restaurants in Athens and see if they have mastered the art of social media marketing on their social networks. What do you think I'll find?